Digital Marketing & Communications

Branding & Brand Management

Your brand defines more than just your products or services; it reflects your core values and mission. It sets you apart from competitors and influences every interaction. Brand management strengthens connections with stakeholders like employees, volunteers, and donors. Crucially, it shapes public perception of your organization’s purpose and growth, needing periodic updates to stay relevant. While each brand strategy is different in terms of resources and execution, the goal is the same: to build and maintain a thoughtful, distinct, and effective brand.

Our Branding & Brand Management Services Include:

• Executing a brand audit involves examining your brand’s current market position identifying strengths, weaknesses, inconsistencies, and opportunities for improvement.
• Ideation and brand creation define the brand language and key messages that succinctly convey your mission. This includes creating a modern, thoughtful visual identity comprising a logo, tagline, color palette, and visual imagery.
• Development and execution of an organizational re-brand entails updating, revising, and polishing your existing brand messaging and visual identity.
• Creating a full suite of branded templates, from letterhead and business cards to PowerPoint templates and email signatures, empowers staff across your organization to produce consistent materials.
• Development of a company-wide brand style guide specifies how, when, and where your branding is used to ensure organizational consistency.
• The establishment of trademark guidelines ensures compliance with internal and external requirements.

Marketing Materials Development & Design

We understand the diverse design requirements of businesses, governmental agencies, and nonprofits, regardless of size. From business cards to trade show signage and flyers to annual reports, we have extensive experience crafting a wide range of materials. In essence, we can assist you in creating individual pieces or comprehensive suites of materials that effectively showcase your organization.

Our Marketing Materials Development & Design Services Include:

• Execution of a materials audit to examine all of your current materials and identify strengths, weaknesses, and areas for development.
• Create print and digital materials that align with your brand, visual identity, and strategy.
• Providing a wraparound service allows us the opportunity for ongoing development needs as your company grows.

Web Development & Design

We take pleasure in crafting websites that meet and exceed our client’s expectations, ensuring a seamless blend of creativity, functionality, and user experience. Each website, uniquely customized, is built on user-friendly, cost-effective visual editors, ensuring that once completed, you and your staff will have full autonomy over its appearance, functionality, and content without requiring any specialized development expertise.

Our Web Development & Design Services Include:

• We’ll strategize and identify exactly what you, your team, and your company need and want from your website, creating a custom, modern website on an easy-to-use, affordable visual editor.
• Develop and compile training and reference guides to support your team in maintaining and improving your company’s website on an ongoing basis.
• Enable easy access to website analytics reports to adapt your website based on strategic insights such as popular pages and visitor demographics.
• Provide ongoing assistance for web updates and support to ensure your website remains optimized and functions smoothly.

Social Media Platform Development

We understand the challenges of maintaining fresh and engaging social media content. It’s not just about meeting the basics but about storytelling and establishing your brand’s authority. Social media is vital for engaging current supporters and attracting new ones. Let us elevate your social media presence from daily content generation to expanding your audience base.

Our Social Media Platform Development Services Include:

• Execute a social profile audit of all your existing social media profiles to help us understand strengths and potential improvements.
• Establish where your target audiences are so you know what platforms you need to reach them.
• Develop a social media strategy to align the visuals and language of your current profiles and digital efforts so that each touchpoint is with a potential audience member.
• Creation and deployment of social media content that is designed to cultivate authentic relationships between you and your followers.
• Develop a social media analytics report to analyze and adapt your organization’s strategy based on strategic insights and data. 

Email Marketing Development

Whether it’s developing a monthly newsletter program to keep your community engaged or conceptualizing impactful events for your organization, we specialize in crafting innovative, original email content. Our services encompass writing, designing, and implementing programs that elevate your organization’s email communications, ensuring they stand out from the crowd.

Our Email Marketing Development Services Include:

• Develop an email marketing strategy that helps your organization target the right audience through the proper channels and encourages them to take action.
• Create custom email templates for a variety of purposes that your team can tailor as needed.
• Lead your organization by creating and organizing email lists that will segment your audience and send tailored, relevant messages to groups of your subscribers.
• Develop an email analytics report to analyze and adapt your organization’s strategy based on strategic insights and data from past sends and industry trends.