At its core, strategic planning is a decision-making process. You will decide the direction your organization will go over the next 1, 2, 5, or 10 years. You’ll develop a roadmap, a game plan, a shared vision of what’s possible.
But to develop the kind of roadmap an organization can really follow to get from point A to point B, you must have complete information—not just about where you’re going, but where you are right now. In doing so, you must assess all aspects – the good, the possible, the bad, the barriers.
But, where do you start? Pro-tip: It’s probably a four-letter word.