Advocacy, often overlooked in strategic communications, is pivotal for nonprofits. It complements and propels strategic planning objectives. Strategic communication is the art of purposefully crafting and disseminating messages to achieve specific organizational objectives, and integrating advocacy into this process is essential because it embodies the core ‘why’ of nonprofits—driving the intentional change needed to fulfill their mission.
This session reframes advocacy as a strategic communication tool that not only transcends noisemaking, involving the crafting of messages that mobilize and effect meaningful change. Our aim goes beyond meeting goals; we seek to exceed them by embracing diverse voices. Fostering inclusivity unleashes advocacy’s full potential as a form of leadership. Advocates shape public opinion, advancing social progress aligned with organizational goals. Through equity, diversity, and inclusion, we explore how diverse perspectives invigorate advocacy, ensuring it surpasses strategic planning goals.
This session aims to:
- Grasp advocacy’s role as a potent form of leadership, guiding others toward positive change and shaping public opinion.
- Understand advocacy’s significance in strategic communication, influencing policy, and driving social change.
- Explore how diversity enhances advocacy efforts and strategic planning outcomes.
- Learn strategies for integrating advocacy into strategic planning processes.
- Gain insights into fostering inclusive dialogue and amplifying diverse voices.
- Depart with actionable strategies to bolster advocacy and communication efforts, empowering participants to enact change.
Advocacy is not just about making noise; it’s about strategic messaging that drives meaningful change and shapes the future. Attend to learn how you, too, can make this happen for your organization.
The Session Materials
Advocacy Strategy Logic Model [Download]
Communications Channel Map [Download]
Communications Plan Template [Download]
Presentation Slides [Download]
Power Map Template [Download]
